Privacy policy

Privacy Policy

Last Updated: August 25, 2025

LYR Clothing (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, subscribe to our emails or SMS, or otherwise interact with us. By using our services, you agree to the practices described here.

1. Information We Collect

  • Order & Account Information: name, email, phone number, billing/shipping address, order details, payment method (processed by our payment providers).
  • Device & Usage Data: IP address, browser type, device identifiers, pages viewed, time on site, referring/exit pages, and similar analytics collected via cookies, pixels, and tags.
  • Marketing Preferences: your opt-in/opt-out choices for email and SMS, and engagement with our messages.
  • Location Data (if enabled): approximate or precise location when you allow location-based features (see “Location Data” below).
  • User Content: messages you send us (e.g., customer support), reviews, or survey responses.

2. How We Use Your Information

  • To process and fulfill orders, provide customer support, and manage your account.
  • To operate, maintain, personalize, and improve our website and products.
  • To send transactional communications (order confirmations, shipping updates) and, with your consent, marketing communications (emails/SMS) about products, drops, and promotions.
  • To detect and prevent fraud, and for security and legal compliance.
  • To perform analytics and measure campaign performance.

3. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to power site functionality (e.g., cart, checkout), analytics, and marketing. You can manage cookies via your browser settings; restricting certain cookies may impact site features.

Abandoned Cart & SMS

LYR Clothing’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

4. SMS Program: Privacy & Data Use

By opting in to receive SMS messages from LYR Clothing, you consent to receive texts (marketing and/or transactional, as applicable) to the phone number you provided. Message frequency varies. Message & data rates may apply. You can reply STOP to cancel, and HELP for help. Your SMS consent is not a condition of purchase.

  • What we collect: your phone number, opt-in status, messaging history (e.g., delivery, clicks), and limited device/usage data related to message performance.
  • How we use it: to send requested communications (e.g., launch alerts, cart reminders, offers), troubleshoot delivery, and improve our program.
  • How we obtain consent: through sign-up forms, checkout boxes, or keyword/text-to-join flows that clearly disclose you’re subscribing to SMS from LYR Clothing.
  • How to opt out: reply STOP to any message or contact us at customerservice@lyrclothing.com.

Third-Party Data Sharing (SMS carve-out)

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Location Data (If You Use Location-Based Services)

If you enable location-based features (such as store locator, localized content, or region-specific promotions), we may collect:

  • Approximate location: inferred from IP address or general device signals, used to localize content (e.g., currency, shipping estimates).
  • Precise location (only with your permission): collected via your device’s location services to provide specific functionality (e.g., nearest stockists), and used solely for that purpose.

You can disable precise location at any time in your device settings. We retain location data only as long as needed for the stated purpose.

6. How We Share Information

We share information with trusted service providers (e.g., Shopify as our ecommerce platform, payment processors, email/SMS providers, analytics and advertising partners) to operate our business. These providers are authorized to use your information only as needed to provide services to us. We may also share information to comply with law, enforce our terms, or protect our rights.

We do not sell your personal information. If you use a browser-based “Do Not Sell or Share” signal or you live in a region with specific rights (e.g., California, Colorado, EU/UK), see “Your Rights & Choices” below.

7. Shopify

Our store is hosted on Shopify. Shopify provides the online ecommerce platform that allows us to sell our products. Your information is stored through Shopify’s data storage, databases, and the general Shopify application. For details on how Shopify processes your data, please consult Shopify’s own privacy documentation.

8. Your Rights & Choices

  • Marketing choices: unsubscribe from emails via the link in any email; reply STOP to SMS to opt out.
  • Access, delete, correct: depending on your region (e.g., California CCPA/CPRA, Colorado CPA, EU/UK GDPR), you may request access to, deletion of, or correction of your personal information.
  • Do Not Sell/Share: where applicable, you may exercise opt-out rights via your browser signals or by contacting us.

To exercise rights, email us at customerservice@lyrclothing.com. We may need to verify your identity before fulfilling your request.

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., tax, accounting, fraud prevention).

10. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, please contact us to delete it.

11. Security

We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

12. International Transfers

Your information may be transferred to and processed in countries other than your own (including the United States) where our service providers operate and where data protection laws may differ.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page. We will update the “Last Updated” date above.

14. Contact Us

If you have questions about this Privacy Policy or our data practices: